The immense
Privacy Shield was a 2016 self-certification scheme for US companies to hold themselves to the strict EU privacy rules. In 2020 Privacy Shield was struck down by the EU Court of Justice. In non-technical terms, the Court said: There is no way Privacy Shield can work. So don’t use US-controlled cloud companies such as Google or Amazon.
In late 2021 this decision started rippling out across Europe, as one place and then another moves away from these giant US companies, starting with government users. We all like familiarity and wish to avoid change, so this decision seems astonishing to many people. Once organisations get over their surprise, it is not so difficult to do. In 2023 I wrote It remains to be seen what these US companies will do in 2023. Some of them are wealthier than several smaller EU nations combined. By 2026 we had the answer - they used coercion by political, economic and legal means to prevent EU citizens using their own IP to build their own services.
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